The first ever Supporter Experience ‘I Wish I’d Thought of That’ takes place on Wednesday 9 December.

We’re delighted that Lianne from the collective will be speaking. She’ll be joining 11 other fab participants who’ll be sharing examples of great supporter and customer experiences that you can learn from.

You can still book your ticket here.

The first IWITOT took place in 2012 and was the brainchild of James Briggs from Open Creates. It’s a great concept and speakers have just seven or so minutes to present a fundraising idea that they wish they’d come up with.

Over the years, we’ve taken lots of inspiration from the events and adapted ideas we’ve heard about to raise money for the causes we’ve worked for.

Like all training the value comes not just in the attendance, but also in the reflection and follow-up. With that in mind, here are eight suggestions for how you can get the most out of the event and apply what you learn to improve the supporter experience in your own organisation.

1.       Reflect on a deeper level

Use these questions to reflect on what you heard. By answering them in order you’ll be able to reflect on a deeper level. You can then discuss your answers with colleagues and develop an action plan.

1.       What do you remember from the talks?

2.       How does this help me understand my own work?

3.       How could I apply the ideas in my charity?

4.       How does it help me analyse our current supporter experience?

5.       How could we do better? What could we change?

6.       How can you use this knowledge in future work?

2.       Reflect’n’sketch

Drawing can help us capture ideas and spark creativity. Here are three things you could sketch from today:

·         Draw your favourite moment from #IWITOT

·         Sketch something you want to try in your charity

·         Draw your best ever supporter experience/customer service moment

3.       Newspaper headline

What is your supporter experience vision?

Use this newspaper template to write a story (including a headline and picture) that highlights what success would look like in a years’ time.

4.       How might we…

HMW questions are used a lot in design-thinking and other related disciplines. You can read a detailed guide on how to use the tool in this blog post. Every single word in this short format is playing a key role in making it so powerful:

HOW = possible
MIGHT = options
WE = collaborative

When you ask "How might we better share impact to our regular givers?" or "How might improve supporter experience?" you are genuinely opening you and your team up to exploration and possibility; you are not prescribing a solution before your creative juices have even started flowing.

For IWITOT, we challenge you to draft five HMW statements to help you/your team explore putting your IWITOT learnings in to practice.

5.       Create a scrapbook of great experiences you can swipe ideas from

Take some of your answers from the deeper reflection and use this to kick-start your own or team’s supporter experience scrapbook. You can start a physical scrapbook or use an online collaboration tool, such as Mural, to record supporter experience ideas and examples you love.

6.       Fill the gap (great for virtual teams)

Start at the top left of your video call and move round the group in a clockwise direction. Ask questions about IWITOT. Ideas include:

·         My best bit was…

·         I laughed at…

·         I got emotional about…

·         My ‘we can steal that’ moment was…

·         My Supporter Experience #IWITOT would be…

7.       Write a supporter experience review

Pretend you’re a critic at a leading newspaper. How would you review your own supporter experience? How many stars would you give it? How might IWITOT inspire you to improve?

8.       Commit

Finally, when you’ve worked through these, take time  to commit to taking action. Write down (and ideally share with someone) your response to these statements:

This day/week/month I am going to make an impact on…

By…

My first step will be…

I will know it’s done when….