In today’s world, if you can really inspire a reader no matter what you’re writing, you’re going to be a successful fundraiser.
In this interactive online training series you’ll learn the essential skills you need to improve your fundraising copywriting.
We’ll use a mix of theory, practical exercises and questions that will help you edit and improve your copy.
What do you get on the training?
Module 1: Preparing to Write
The three-step process you must follow before writing a word
Uncovering your unique tone of voice
The power of focus
Module 2: Storytelling for Success
Classic fundraising storytelling techniques
The ‘magic’ formula to improve your storytelling
Questions to ask to help you gather compelling case studies
Module 3: Writing for Results – secrets and tips revealed
George Orwell’s tips for clear, persuasive writing
Avoiding grammatical errors that grate
The free tools to stop you falling into bad habits
Module 4: Making Sure Your Copy is Read
The tabloid trick to make sure your headlines stand out.
Making your writing easy to read
The power of lists, bullet points and photo captions
Plus, many other hints and tips.
Dates:
We run the course on a rolling basis. You can sign up anytime and do the course at your own pace. . You can sign up here.
What’s my investment?
We have three options for the course: Essentials, Advanced and Masterclass.
These start from £99+VAT. You read all about the benefits of each option on our sign up page.
All our courses are backed by a no quibble, money back guarantee, so you can sign up with confidence today.
Feedback from past participants
100% of past participants said the course improved their writing skills.
“The course was great - a good mix between being reminded of what I already knew, and new stuff. I used the techniques from the course to re-write an appeal email. The results were instant and it raised 30% more than previous appeals. I was delighted.” Jo Bega, Chief Executive, Child Rescue Nepal
About the trainer:
Craig Linton is a successful fundraiser, author and trainer. He’s been studying fundraising copywriting for 20 years and wants to share his experience with you. Learn how we went from writing dud to creator of appeals, applications and bids that have raised millions.
This course builds on content from his successful Individual Giving Mastery Course with Rob Woods from Bright Spot Fundraising.
He will be ably assisted by his friends and colleagues at the Supporter Experience Collective.
FAQs:
How are lessons released?
We release a module a week. We find this works best because it allows you to work at your own pace, reflect on the content and not be overwhelmed by receiving too much info at once.
Is there a discount for multiple bookings?
Yes. If you want to book on multiple people from the same charity or if you want to attend any of our other training courses, then we we will be happy to discuss an additional discount.
Can you invoice me?
Yes. If you are booking more than one place, then we can invoice you. Get in touch for details.
What if I have a question that you haven’t covered?
No problem! Let’s chat – give me a call on 07540566804 or send me an email at craig@fundraisingdetective.com