In today’s world, it is harder than ever to find (and keep) new supporters.
On this training course you’ll learn the essential skills to recruit new donors - helping you to become a successful fundraiser.
Through interactive exercises, real examples and online support, we will give you the tools you need to put in place successful acquisition methods. We'll look at what makes successful campaigns and how to identify the channels, budget and creative you need to succeed.
The course is on-demand with modules available from Monday 27 September 2021. Once live you can start whenever you are ready!
Modules are released weekly and you can work at your own pace and in a way that suits you
What do you get on the training?
Module 1: Using Your Existing Data
The three-step process to understand your data
Uncovering your key audiences
How to map your opportunities
Module 2: Storytelling for Success
Understanding your strengths and weaknesses
Developing your big ideas
The five steps to putting your plan together
Module 3: Understanding Why People Give
Four easy research methods to understand your audience
Building your big idea and hypotheses
Using ‘Test, Learn, Adapt’ to improve results
Module 4: Pros & Cons of IG Products
What makes a great fundraising product
The seven IG products you need to understand
Plus, other modules on media channels and lots of bonus content!
Dates:
We run the course on a rolling basis. You can sign up anytime and do the course at your own pace. . You can sign up here.
What’s my investment?
We have three options for the course: Essentials, Advanced and Masterclass.
These start from £149+VAT. You read all about the benefits of each option on our sign up page.
All our courses are backed by a no quibble, money back guarantee, so you can sign up with confidence today.
About the trainer:
Jenny Crabtree is a respected senior public fundraising professional, offering strategic consultancy and interim services to the charity sector.
Passionate about using her direct marketing experience to build relationships between supporters and the causes they care about, Jenny has been doing this for over 16 years.
She has been responsible for strategic development and implementation of Public Fundraising Programmes, raising between £500k and £20m per year across IG, Events, Legacies and In-Memory and leading teams of 3-30 people. You can find out more about Jenny on her Linked In profile.
FAQs:
How are lessons released?
We release a module a week. We find this works best because it allows you to work at your own pace, reflect on the content and not be overwhelmed by receiving too much info at once.
Is there a discount for multiple bookings?
Yes. If you want to book on multiple people from the same charity or if you want to attend any of our other training courses, then we we will be happy to discuss an additional discount.
Can you invoice me?
Yes. If you are booking more than one place, then we can invoice you. Get in touch for details.
What if I have a question that you haven’t covered?
No problem! Let’s chat – give me a call on 07540566804 or send me an email at craig@fundraisingdetective.com